Touching base emails are the best way to keep in touch with people in a professional setting. Well re-consider in December when things are under review. December gets close, and you want to give them a friendly reminder. They determine if the email will be opened or not. progressing with their part of a shared project, these emails is that they tend to lack value, Reminding the recipient that youre waiting on a response or other promised communication, Checking in with a colleague, client, or acquaintance you havent spoken with recently, Asking for an opinion on an ongoing project, Saying hi and keeping the lines of communication open, even if there isnt something specific to discuss, Ask for a meeting on a specific day or within a specific time period (e.g., How does a meet-and-greet with Sally on Thursday sound?), Request a follow-up with a few suggestions for a product title, pricing structure, or other key detail. And it can help to build and maintain relationships over time. The recipient knows what you want, why you want it, and has a couple options for getting in touch. The trick here is to forward the link with a quick yet insightful comment. By writing a subject that is motivating and positive, they will think of your email as their favorite thing in the morning. Email marketing is one of the most efficient ways to keep in touch with your customers. Our best guess why: Emails with this subject line are typicallysent by strangers who assume that our time is worth theirs simply because they are interested, not because theyve shown usvalue or done anythingto find out who we are or what we need. Learn how recession proofing helps your small business during difficult times. On the brevity front, a subject line thats only two words will always stick out in their inbox amongst the run-on sentence subject lines of most marketing messages. It should give the reader an idea of what the email is about, without being too long or too vague. Some simple questions you can ask include: The body copy following this subject line could also take an approach of removing all mental energy by providing numbered options they can choose from. Heres the data, broken down by open rates andreply rates, compared to the average: What to do before a meeting: As soon as your meeting is booked, schedule an email reminder to send at least two hours before your call or in-person meeting. The Touching Base email subject line is a great way to make sure your emails are opened and read. And it should be specific enough to pique the readers interest. Reason to Reach out: The prospect posted something on Linked In. Industry experts predict a market valuation of over $93.2 billion by 2024. You schedule the callback, but in the meantime the prospect forgets all about it and when you ring back, you guessed itno answer! So, in November a Touch Base email feels appropriate, before a phone call in December. But you might also be setting up a time to talk without being pushy about it. If thats something youd like to discuss, let me know and I can arrange a brief call.. Reality #5: Using next steps in your follow-up subject line can score you a 70% open rate. It also makes sense to add the recipients name here for added personalization. A subject line like works well within an omni-channel approach that involves touchpoints across several channels rather than just sending through a high volume of email touchpoints. But a pro tip here is to ditch any unsubscribe links, whitelist requests, or housekeeping verbiage at the top of your email that might unintentionally show up in the snippet. "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. That way you can do one of two things. This is especially important if you are sending out emails to a lot of people. Instant activation, no credit card required. Youre not alone. Good contact data stems from asking the right questions on your first engagement, as well as doing your initial research to find common ground, possible pain points, and other areas you can use to create a connection. Follow-up After Following Up Subject Line: Fun facts you didn't know about (Company Name). Pro-tip: Become a sales email master with this 6-day sales email boot camp. Lets touch base doesnt say anything. The Ideal Touch-base email subject examples:If you want to remind yourself of the ideal, consider writing an email subject like this: "Looking forward to a fun night tomorrow." What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on and how they can help. Its easy to capitalize on this subject line if you just released a new whitepaper, invested in some exclusive industry research, or have a killer product that will solve a major pain point you know theyre facing. Created by Outlancers. One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. 1. For example, 3 ways to improve your productivity. Its probably too pushy to try to snag a sale via email. 19. Then track your overall open and reply rate for each. All rights reserved. We're on a mission to help you build lasting business relationships. Prospect: Wasnt interested at the time and didnt give you a good time to follow up. 1) Keep it short and simple. A lot of our clients have recently been experiencing [emerging challenge]. Many of our other clients in a similar role to yours swear by it.. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-upssent days after. Learn how to provide better customer serviceand get more responses. Optimizing the snippet pairs well with keeping your subject line short, because if you make your subject line too long, it will overflow and completely replace your snippet. So how can you stay in touch without annoying them? That said, when choosing this subject line, be sure you deliver on the expectations in the body. 7) Use numbers. Next time you want to check in with a prospect, try swapping out the overused touching base email with more substance. You could write a subject line like, Up for a hike? or Thinking of you on the trail. These types of subjects show that youre thinking about the recipient and what they might enjoy, making them more likely to open your email. {!1-word success metric}. Like this: SQL., How to {!action} {!outcome} Like this: How to Fasten Deal-Close. Heads up: Weve discovered the science behind what drives that DiCaprio double-take, and it will helpyou better capture attention and drive action. Just let me know if you [see, deal] with any of these common pain points people in your [role, industry] typically do: Why it works: A subject line like this ignites curiosity and gets them thinking. Great meeting you today, I wanted to share something else. Include an agenda and a note of appreciation for their time. Reason to Reach out: The prospect has been interacting with you on LinkedIn and you think they might be interested. For one, you can cut the fluff or pleasantries in the body copy and be direct. On the contrary, its a good thing to do! For example, in the body, you could tell them about an event youre co-hosting that theyre invited to, or share an exclusive piece of content that can help them achieve their goals or overcome a particular pain point. With a little creativity and a dash of personalization, you can write an email subject that will stand out in a recipients inbox and pique their interest. What it means: 55 companies used the same subject line phrase over 54K times: can you chat. Its been a little while since we talked! The touch-base email can send a strong message that you are invested in this process alongside your candidates and that you respect their time. Reason to Reach out: The prospects company just launched a new product offering. Each additional word in the subject line decreases the open rate. However, for particularly tricky, difficult, or downright silent prospects, it can be exactly the kind of strategy that finally breaks through. Is there something wrong with "Let's Touch Base"? You dont want to sound too general, but you dont want to come across as a stalker either. Touching base email subject examples:1. Calculate commissions and pay your team accurately, and on time. Turned into a follow-up, use this email to ask for connections to the right person at the company youre prospecting. This will help to narrow down what your email is about, making it easier for the reader to decide whether or not they should open it up. For years, sending a touching base email has been part of proper sales etiquette. On top of that, it piques their interest by sharing that theres one more thing they left out. Why it works: Its short, conversational, and to the point. It is designed to make sure that this person knows what the employee's needs are and how the work is progressing in order to be able to help them if needed. Feel free to read our article on building sequences . We haven't spoken in a decade. Send me a personal video of you explaining your product and how it would benefit my business. First Line of Message Do not start your email in your subject line, because your recipients may not open it to read the rest of it. Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. A subject line has a triple threat combination of not only eliciting FOMO, but being brief and providing urgency as well. Why it works: Fear of missing out, or FOMO, is a very real phenomenon one that Urban Dictionary defines as, A state of mental or emotional strain caused by the fear of missing out. The touch base email has a bad reputation. This is especially important if you are sending out emails to a lot of people. Save my name, email, and website in this browser for the next time I comment. Weve found that [tip] tends to help. For example: "Thank you for being my best friend. The problem is that easy and effective dont always go hand in hand. Be funny. Even better, following through on an email subject line like this is very easy to do. "Let's touch base" emails are boring. In some cases, this has been shown to boost open rates. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Reality #2: Asking someone can you chat? will lose you 98 out of 100 emails. And they can see the value in the proposed conversation. 4. Finding the right CRM platform comes down to asking the right CRM software questions before the purchase. And if you have a suggestion for replacing lets touch base or other boring business phrases, let us know on Twitter! I'm doing well today, and I just wanted to let you know." Here are 23 subject line formulas you can use in your content promotion emails: 1. One way to do that is to use engaging email subject lines. Putting the main point of the email in the subject line is a better alternative. Hungry for more? Keep it short and clear; Offer value; Create a sense of urgency, curiosity, or importance, but avoid clickbait; Have you noticed if your prospect has just shared a new article on LinkedIn? "Last chance". Then, send a separate batch with another subject line. Example: Hello [prospect]. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. Why it works: Sometimes being blunt can break down barriers. The subject line above shows that youre grateful for their time and sticks out in their inbox, since it highlights the relevant meeting you shared. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. Bottom line: always have a reason for following up. Plus it has the added bonus of being short so it stands out in their inbox. Similar to the powerful sales approach of assuming the sale, assuming the meeting can also catch the prospect off-guard. Reality #3: No, something of interest isnt one of the best email subject lines out there (its one of the worst). Urgency is a quick win for any subject line, and this one does it gracefully without coming off as desperate. To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. Why it works: For one, it shows this isnt the first time youve attempted to reach them. You can also use these pop-ups in combination with buttons that take you to another part of your site such as a chat room or even a survey., How to Write a Touching Base Email Subject. 18. Learn how to do sales prospecting more effectively in this free webinar. Its no secret that the key to a successful email campaign is getting your recipients to open your emails. The solution? How do you design the best sales compensation plan for your startup? When it comes time for you to send a follow up email, it's key that you include a reason why you are reaching out. Here are a few critical parameters to consider while writing touch base emails: Short and Candid Subject Line: Sure, "Touching Base" has become one of the widely-used office jargon but using it as a subject line can be a bad idea. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. Don't! How To Write a Touching Base Email Subject? Thank you! You might even say that its not funny at all. People are inherently curious and often cant resist learning what those next steps are. On average, the maximum subject line is about 60 characters long before it gets cut off by the email provider. One way to do so is to simply start a dialogue with them. The trick is to be respectful and gentle in your approach. Test, Test, Test. But, what should you say in your emails? Lets schedule a 10-minute call. Reality #4: Just because youre trying to connect doesnt make them care. Give me some insight here. You didn't bother to make contact till now.
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