Mostly, I took care of the outgoing loads, warehouse inventory.. DAVID MCKEOWN / STAFF PHOTOGRAPHER Yuenglings 190th anniversary Lager cans sit out at the brewery, in Pottsville, during an exclusive media kick-off event in April. All four of Yuengling's daughters (now in their 40s) work at the brewery and are being primed to take over the company. eventCategory: event.slot.getSlotElementId(), Health & Beauty Yuengling & Son Inc. celebrates its 190th anniversary this year with a special celebration Saturday in the city, Jennifer, Debbie, Wendy and Sheryl Yuengling shared how the sixth generation is continuing the familys commitment to brewing quality beer. eventAction: 'click_image_ads' As I got more involved in the company, I decided to rotate through all the areas of the business. "The longer that we're involved in it, the more important it is to appreciate the generations that came ahead of you, just to understand the perseverance that they may have had," Jennifer Yuengling said. $2.5 billion, according to our most recent tally. They've changed the beer industry." D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. Although the company's name changed, the bald eagle remained the company's emblem. For more information on Kramer Beverage, please visitwww.kramerbev.com. He is the fifth generation of the family to run Yuengling, and owns 100% of the company, having bought out his father in 1985. The sisters worked together and decided that in order for them to succeed, and pave the way for future generations, they must adhere to the times and interests of our consumers to create more innovation. The latter is the former Strohs brewery, which Yuengling purchased in 1999. if(document.querySelector("#adunit")){ In addition to its Pottsville brewery, Yuengling has two other facilities: one in nearby Mill Creek, Pa., and the other in Tampa, Fla. } Yuengling has introduced three new additions to their product line within the last two years, Golden Pilsner, FLIGHT, and most recently, Raging Eagle. Yuengling is based and already on shelves in like half of US States now with plans to go nationwide soon. Billionaire Richard Bransons Virgin Orbit Files For Bankruptcy After Failed Satellite Launch, The Top 10 Richest Women In The World 2023, The World's 15 Youngest Billionaires 2023, Billionaires 2023: The Top 10 Richest People In The World, Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. Jennifer serves as the Vice President of Operations for D.G. eventAction: 'click_ads' We're well under $25 for the craft segments of our portfolio. All four of his daughters work for Yuengling. The magazines report notes that the beer is famed in Pennsylvania and can be found in 18 other states along the East Coast. If you're not interested, it's OK. Sims called out Trumps anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality agenda in a Facebook post, saying: Im not normally one to call for boycotts but I absolutely believe that how we spend our dollars is a reflection of our votes and our values! [21][22][23][24] On December 7, 2017, Yuengling announced it would expand to Arkansas in January 2018, after teasing it would expand to either that state, Kentucky, Michigan, or Texas earlier in the day on social media. Richard Yuengling began laying the groundwork for his daughters to take over the family business within three years after he acquired it in 1985. Yuengling & Son Inc.)", "FLIGHT by Yuengling (D.G. ", Richard Yuengling says when brewing companies sell their businesses to international companies, the culture within the brewery changes for the worse. Parched for more? ABOUT US - Yuengling Family Owned & Operated Dick Yuengling CEO/Owner Dick serves as Chief Executive Officer for D.G. At that time, this time-honored brand that has gone . The company now produces about 2.8 million barrels a year, up from 137,000 barrels when he bought out his father in 1985. Rightfully so, the sisters tend to disagree on things which has caused them to challenge each other to compromise on what is right for the overall business. eventAction: 'click_adunit' "I think knowing the perseverance that the prior generations have gone through, we want to still continue that, and we're proud to be a family-owned brewery," Debbie Yuengling said. Sep 16, 2020. The bars owner says in the clip, When people support things that dont support us, then we dont support them., According to Forbes, Dick has a net worth of just under two billion dollars. Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers. Then I made my way to administration. It was always about the beer industry for him, because he was with the wholesalership to begin with and he understood that end of it, she said. Bourbon Barrel Reserves, a small batch beer. The Yuengling family details its commitment to keeping its brewing company family-owned Tuesday during a new speaker series at Saint Joseph's University. }); Yuengling produced just 50 kegs a month when Yuengling acquired the company three decades ago. Yuengling also expanded distribution into West Virginia in May 2009, Ohio in October 2011, Rhode Island in June 2014, Connecticut in September 2014, Louisiana in August 2016, and Indiana in March 2017. Daughter Marjorie Koch married Lieutenant John Park Hood. Kramer Beverage is South Jerseys largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. [20], Yuengling began distribution in the state of Georgia on October 27, 2008. [5] Yuengling bought the rights to use the Mount Carbon (Bavarian Premium Beer) name and label when Mount Carbon Brewery went out of business in 1977. Fifth-generation owner Yuengling transformed his family's failing brewery into one of the biggest breweries in the United States. According to Lehigh Universitys website, two of Dicks daughters, Jennifer Yuengling-Franquet and Wendy Yuengling-Baker, graduated from the school before going into the family business. [25][26] Despite losing out to Arkansas, Kentucky began serving Yuengling in draft form on March 6, 2018, and began selling it for takeout use on March 19, 2018.[27][28]. The brewery was originally named Eagle Brewery. Jennifer and Wendy embrace their father's philosophy that a family business should be an extended family. Respect for Tradition Integrity Hard Work Simplicity Pride. This week, however, something happened that is dividing beer drinkers across the country: Yuengling's owner, Richard "Dick" Yuengling Jr., publicly endorsed Donald Trump for president. This feedback will provide valuable input as the company looks to launch new products and expand its market, which currently includes distribution into 22 . They've changed the beer industry." After 30 years in control, it's finally time to let go and pass the family business on to a 6th generation, but who will inherit the throne? "When you sell out they bring a different culture in," Richard Yuengling said. He is the fifth generation of the family to run Yuengling, and owns 100% of the company, having bought out his father in 1985. The Yuengling sisters are just a small portion of the vast history that Yuengling has, but one thing is for sure, they are definitely making their mark. Whoopi Goldberg interrupts 'The View' live segment, raises her voice and hits co-host, Demi Moore has not left Bruce Willis's side and is doing everything to make his 'last moments happy', 'Liza took a final breath and sighed': Liza Burke, 21, dies 6 weeks after stage 4 cancer diagnosis, Baywatch star Jeremy Jacksons ex-wife Loni Willison spotted looking for food in LA waste, Archie Blake: Boy, 11, mauled by shark while snorkeling just meters away from shore during family trip. ga('ads.send', { Today, the company employs about 325 people. The most Yuengling families were found in USA in 1920. To thrive as an iconic American company that is committed to our employees, produce exceptional products for consumers to enjoy, and for our distributor partners to champion. ga('ads.send', { hitType: 'event', }); Yuengling & Son, Inc. On his official profile, it mentions that all four of Dick's daughters work at Yuengling. [1], He started work at Yuengling in 1958, while still in high school. Learn what weve been doing over the last 190 years. Each of us sort of made our own path and gravitated to our own fields of interest, Jennifer said. In the late 1990s, Richard "Dick" Yuengling Jr. asked his daughters if they would be interested in joining the family business. Dick purchased the brewery from his father Richard, Sr. in 1985 after running his own beer distributorship. In the early 1990s, demand throughout the Delaware Valley and Pennsylvania, New Jersey, and Delaware outstripped the existing brewery's abilities. The extent of the damage was unknown. In 1933, Yuengling celebrated the end of Prohibition by shipping a truckload of Winner Beer beer to President Franklin D. Roosevelt. "Rebuild the beer garden, possibly a hotel/restaurant, so they're in the works with the community down there.". [32], Yuengling will transfer at least 51% control of the company in the future to either of his daughters who are currently executives, Jennifer or Wendy; he told them which one privately, but not publicly. She said her fathers routine of going to work early and going back in the evenings continues despite his age. 'We're here for longevity.'. One user claimed, "Your sales are about to skyrocket - thanks to Anheuser. Chaos ensued. Yuengling & Son the nation's oldest . window.googletag.pubads().addEventListener('slotOnload', function(event) { He is fifth generation of the family brewing legacy. Sponsorship with pitcher Aaron Nola, a big Yuengling fan and an extension from the sponsorship with the Philadelphia Phillies. Im trying to compete with Anheuser-Busch, which is owned by Belgians, and Im sure the tax they pay is far less than the percentage we pay in the United States. When he. } Already, the daughters have had conversations about eventually passing the company down to their own children. Historically Hip Beer drinkers across America are calling for a boycott of Yuengling after owner Richard Dick Yuengling endorsed Donald Trump for president. Yuengling founder, David Gottlob Yuengling, emigrated from Wuerttemberg, Germany to Pottsville, Pa., in 1823 and opened a brewery on Center Street in 1829. Richard Yuengling Jr. '66 - Owner and President of D.G. ", By MARK KENNEDY - AP Entertainment Writer. Debbie serves as Employee Engagement & Culture Manager for D.G. With 77-year-old Dick Yuengling at the helm, Yuengling continues to carry on its tradition of making excellent beer while keeping the business run by family members. We dont need the government to tell us everything. He adds, Im the owner of the oldest brewery in the country. Despite headlines from MSM, Yuengling not only" A lot of online users commended the beer for its flavor and cost. In addition to the family business, Sheryl has a passion for cooking. Yuengling & Son Inc.)", "Yuengling ready for summer with seasonal wheat brew", "Yuengling introduces new beer (D.G. About Richard Yuengling, Jr. Dick Yuengling, fifth-generation owner of D.G. In 2017, Forbes.com estimated the companys net worth at $1.96 billion. Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers. MEAWW is an initialism for Media Entertainment Arts WorldWide. San Diego Salivates Over Imminent Return Of Slugger Fernando Tats Jr. "But we also make good craft-style brews. For more, click here: abcnews.go.com/business. Its Americas oldest brewery, largest independent brewery, and probably the most boycotted beer from the state of Pennsylvania. To have the third generation, Frank Yuengling, have the insight and the vision, as far as constructing a dairy and selling milk and ice cream those are the things you appreciate the longer you're involved in a family business. Now its chief, Dick Yuengling, is struggling to. [31], In October 2016, Dick Yuengling sparked calls for boycotts of Yuengling after endorsing Donald Trump for president. [1] Career Richard Yuengling, Jr. was born on March 10, 1943 in Pottsville, Pennsylvania, United States. "For us, that's important and something to protect. In 1975, Coors made news after they gave a $250,000 grant to the conservative think tank, The Heritage Foundation. I learned the financial side of it, the HR (human resource) side of it. "I said, 'If you're interested, we need you now. Yuengling & Son views its lager as a staple beer, says Jennifer Yuengling. Historical video profile about the brewery, family history and brewing traditions. Wendy serves as Chief Administrative Officer for D.G. It's not that difficult to make," he said. Genting Malaysiacontrolled by billionaire Lim Kok Thayhas agreed to sell a 15.5-acre waterfront property in Miami to an investment group led by U.S. developer Terra for $1.2 billion. : Local economists weigh in after 3rd bank failure in last 2 months, Baby alligator temporarily staying in the Poconos after being found at sewage plant in Allentown, LVHN offering 2nd dose of bivalent COVID-19 booster shot for people 65 and older, immunocompromised people, Work to replace busy bridge connecting Lehigh, Northampton counties is underway; there's some good news for commuters, Allentown Service Plaza to close at night during the week as crews do paving work, At least 2 displaced after fire damages house in Allentown. }); NEW YORK CITY, NEW YORK: Yuengling, a Pennsylvania-based brewer, seemed to criticize Bud Light in a tweet posted on Friday, just after the CEO of Bud Light apologized for the "divisive" choice to collaborate with Dylan Mulvaney, a transgender influencer. The Reading Eagle reports that Dick told gathered reporters there, Our guys are behind your father. Wed see him load trucks and ride in the back of the truck with him. Most recently, in 1985, Richard Dick Yuengling purchased the brewery from his father. Yuengling experienced an increase in sales after a renewed interest in history due to the United States Bicentennial in 1976. In the case of Yuengling, Americas oldest brewery, four sisters, Jen, Wendy, Debbie, and Sheryl Yuengling, have taken on the responsibility of carrying on a nearly 200-year-old tradition. I operate on instincts. [13] It was also so listed in the Pennsylvania Inventory of Historic Places at some unspecified date. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery and largest wholly American-owned brewery in the United States. That same report adds that Dick drives a dirty Toyota Camry to work every morning and wears Wrangler jeans.. But the company also offers a variety of beers, including seasons beers. The estimated net worth is $1.4 billion, as per The Morning Call. The dairy remained in business until 1985. [9], Frank D. Yuengling began heading the company in 1899 after his father Frederick died. But its seasonal beers have not sold as well as anticipated. Together they had daughter Marjorie "Marge" Hood, who was born in Pottsville, Dec. 20, 1921. . Jennifer and Wendy are currently learning the ins-and-outs of the brewery business. The current head of this family business is the fifth generation Richard Yuengling Jr. (Richard Yuengling Jr.), and his four daughters are also involved in the family business. Not just in Pennsylvania, but even down in Tampa. She noted how there are a number of employees who worked through her fathers tenure and now work with the four daughters, but also worked for their grandfather. It was also ranked the sixth-largest brewing company overall by sales volume. Plus, its like $8.99 a 6-pack (or maybe less depending on your area), which is competitive with the bigger woke corporate beer prices." That's the challenge and we do a good job of that. The next question after what's new, is what's next? Scarlett Johansson. [17][18] In response, the trade union began boycotting Yuengling products. Robert F. Kennedy Jr. was once a well-known environmental lawyer and one of the most prominent members of perhaps Americas top political dynasty, but hes fallen to fringe figure status lately over his anti-vaccine stance. Yuengling & Son has been passed down from father to son for six generations. Sticking to its guns seems to work for Yuengling. 2014 - 2023 VinePair Inc. Made In NYC. The Philadelphia Inquirer reported in January 2015 that Yuengling was banned from the inauguration party for Democratic Governor Tom Wolfe. D.G. ga('create', 'UA-67136960-15', 'auto', 'ads'); They have also lived in Saint Petersburg, FL and Clearwater, FL. In a predominantly male-dominated industry, you can imagine that the girls felt a lot of pressure at the time, but given the history of the brewery and the legacy that was passed down through their family for almost two centuries, all four sisters enthusiastically accepted their fathers offer. Independently Owned and Family Operated since 1829 because we make good beer." Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. Now they're buying craft beers so they can compete at all levels. }); Yet, Richard Yuengling admitted that gaining a foothold within the craft market is challenging. Jay R. Brooks After I graduated from college, my degree was in accounting, so I stayed more in the office end of it, working in payroll, accounts payable, accounts receivable. "It's been a great effort of downtown businesses and the whole community coming together to put on this event," Wendy said. Education: Bachelor of Science in accounting, marketing minor, Moravian University. Yuengling & Son Inc.)", "Yuengling Launches "FLIGHT," The Next Generation Of Light Beer", "mybeerbuzz.com: Yuengling to Prooduce Bock Beer", "Official Yuengling Brewery Blog - America's Oldest Brewery: YUENGLING BOCK BEER", "First Draft: Yuengling may be an old dog, but it's full of new tricks", "Summer Wheat Traditional Weizen Beer (D.G. Yuengling & Son's next heirs are daughters. The Tampa brewery supplies the Florida Gulf Coast, the Florida Keys, Central Florida, North Florida, the Florida Panhandle as well as Alabama and Tennessee. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius,Glasstown, Sly Fox, and 2SP. Quality is important. We have a Chesterfield ale and a porter. Forbes reports that the beer has revenues of $550 million. They all work . Education: Bachelor of Science in business administration, Bucknell University; M.Ed in counseling psychology, Lehigh University; diploma certificate, Siebel Institute of Brewing Technology, Chicago, Illinois. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. So you climbed out from under your rock and posted something!Sorry, but I found a much better option! Text is available under the . Their father set an example early on that a 9-to-5 schedule was not going to be the norm, and that discipline and hard work were expected. "TGIF?" Yuengling continues westward expansion into 3 new states, Yuenglings Iconic Beers Officially Begin Pouring in Kansas, Missouri, and Oklahoma, Yuengling and Keep Texas Beautiful Announce Official Partnership. The daughters bring with them a work ethic inspired by their father and company president, Richard L. Dick Yuengling Jr., now 76. Every day you learn lessons, but I think the biggest one for me is his work ethic. In the late 1990s, Richard "Dick" Yuengling Jr. asked his daughters if they would be interested in joining the family business. I worked on the cash register with him, said Jennifer, todays vice president of operations. window.googletag.pubads().addEventListener('slotRenderEnded', function(event) { Events for kids Screen Time [9] The company also ran a dairy which produced ice cream and opened dance halls in Philadelphia, Baltimore, and New York City. $25 per post at a $5/CPM. Following that, Yuengling tweeted, "Yuengling, The Oldest Brewery In America. "If you wanted to support a new beer, go Yuengling, tweeted a user." }) Beer drinkers across America are calling for a boycott of Yuengling after owner Richard 'Dick' Yuengling endorsed Donald Trump for president. Site by Creative MMS. "Pittsburgh Post-Gazette".". "I've switched as well and Glad I did. The celebration, headlined by the band Better Than Ezra and fireworks, is already exceeding expectations. Wendy Yuengling, chief administrative officer, "We like to think of ourselves as your staple brand with our lager," said Jennifer Yuengling, the company's vice president of operations. He even included it in a political exchange with Canada. ga('ads.send', { So he sets quite an example, not just for us as a family, but for the company, for all of the employees, she said.